{"id":250,"date":"2022-12-26T14:06:45","date_gmt":"2022-12-26T14:06:45","guid":{"rendered":"https:\/\/www.koekiedesign.nl\/?page_id=250"},"modified":"2024-04-15T12:47:00","modified_gmt":"2024-04-15T11:47:00","slug":"amsterdam-madrid","status":"publish","type":"page","link":"https:\/\/www.pauladesign.nl\/?page_id=250","title":{"rendered":"Amsterdam-Madrid"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"250\" class=\"elementor elementor-250\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8b3eafa elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8b3eafa\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2fcb8614\" data-id=\"2fcb8614\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-22127e3a elementor-widget elementor-widget-heading\" data-id=\"22127e3a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Amsterdam - Madrid<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7b05fc02 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"7b05fc02\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1572dfec elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1572dfec\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-669d8ae4\" data-id=\"669d8ae4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-61597405 elementor-widget elementor-widget-image\" data-id=\"61597405\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"900\" height=\"600\" src=\"https:\/\/www.pauladesign.nl\/wp-content\/uploads\/2023\/02\/Bus-Stop-Billboard-MockUp2@075x-1024x683.jpg\" class=\"attachment-large size-large wp-image-717\" alt=\"\" srcset=\"https:\/\/www.pauladesign.nl\/wp-content\/uploads\/2023\/02\/Bus-Stop-Billboard-MockUp2@075x-1024x683.jpg 1024w, https:\/\/www.pauladesign.nl\/wp-content\/uploads\/2023\/02\/Bus-Stop-Billboard-MockUp2@075x-300x200.jpg 300w, https:\/\/www.pauladesign.nl\/wp-content\/uploads\/2023\/02\/Bus-Stop-Billboard-MockUp2@075x-768x512.jpg 768w, https:\/\/www.pauladesign.nl\/wp-content\/uploads\/2023\/02\/Bus-Stop-Billboard-MockUp2@075x-1536x1024.jpg 1536w, https:\/\/www.pauladesign.nl\/wp-content\/uploads\/2023\/02\/Bus-Stop-Billboard-MockUp2@075x-2048x1366.jpg 2048w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3560aad0 elementor-widget elementor-widget-image\" data-id=\"3560aad0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"735\" height=\"1024\" src=\"https:\/\/www.pauladesign.nl\/wp-content\/uploads\/2022\/12\/AM_exports.svg\" class=\"attachment-large size-large wp-image-221\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-3d77b4d8\" data-id=\"3d77b4d8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-72e898f0 elementor-widget elementor-widget-image\" data-id=\"72e898f0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"900\" height=\"593\" src=\"https:\/\/www.pauladesign.nl\/wp-content\/uploads\/2023\/01\/tot_postcards_ams_mad-1024x675.jpg\" class=\"attachment-large size-large wp-image-476\" alt=\"\" srcset=\"https:\/\/www.pauladesign.nl\/wp-content\/uploads\/2023\/01\/tot_postcards_ams_mad-1024x675.jpg 1024w, https:\/\/www.pauladesign.nl\/wp-content\/uploads\/2023\/01\/tot_postcards_ams_mad-300x198.jpg 300w, https:\/\/www.pauladesign.nl\/wp-content\/uploads\/2023\/01\/tot_postcards_ams_mad-768x507.jpg 768w, https:\/\/www.pauladesign.nl\/wp-content\/uploads\/2023\/01\/tot_postcards_ams_mad-1536x1013.jpg 1536w, https:\/\/www.pauladesign.nl\/wp-content\/uploads\/2023\/01\/tot_postcards_ams_mad.jpg 2006w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e59303f elementor-widget elementor-widget-image\" data-id=\"e59303f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"384\" height=\"512\" src=\"https:\/\/www.pauladesign.nl\/wp-content\/uploads\/2023\/01\/schets_AMS_Mad.jpg\" class=\"attachment-large size-large wp-image-295\" alt=\"\" srcset=\"https:\/\/www.pauladesign.nl\/wp-content\/uploads\/2023\/01\/schets_AMS_Mad.jpg 384w, https:\/\/www.pauladesign.nl\/wp-content\/uploads\/2023\/01\/schets_AMS_Mad-225x300.jpg 225w\" sizes=\"(max-width: 384px) 100vw, 384px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-77ddb6e6\" data-id=\"77ddb6e6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-65aa04c6 elementor-widget elementor-widget-text-editor\" data-id=\"65aa04c6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Fictieve opdracht (GMI) <\/strong>Tijdens mijn studie kreeg ik de opdracht om voor de expositie van 2022 een affiche te maken, waarbij de culturele band tussen de steden Amsterdam en Madrid zichtbaar wordt. Gezocht werd naar een nieuwe uitstraling voor de expositie in het jaar 2022, rekening houdend met wat de beiden steden op cultureel, geografisch en demografisch-gebied te bieden hebben.<\/p><p><strong>Uitdaging<br \/><\/strong>De uitdaging was het verband te zoeken tussen de twee steden en dit visueel om te zetten naar een sterk beeld. Mijn uitgangspunt was muziek aangezien muziek verbindt. Om van opdracht naar uiteindelijke eindresultaat te komen zijn een aantal stappen gemaakt. Zoals moodboard sfeer, typografie en kleur.\u00a0Karakteristiek voor Madrid zijn de flamingo dansers, de klassieke gitaar, de anjer en de zon of het vuur.\u00a0 Voor Amsterdam is het de smartlappen begeleid door de accordeon de handelsstad waar de grachtenpanden schots en scheef naast elkaar gebouwd zijn.\u00a0<\/p><p>De kleuren rood, geel en goud zitten zowel in de anjer en de zon van Madrid als in het wapen van Amsterdam. Qua typografie is gekozen voor de Amsterdamse school en de unieke typografie van de straatbordjes van Madrid. Deze typografie is speciaal voor de stad ontworpen.<\/p><p><strong>Eindresultaten<br \/><\/strong>Affiche, ansichtkaarten en een billboard waarin duidelijk wordt dat muziek kan verbinden tussen deze twee steden.<\/p><p><strong>Trefwoorden<br \/><\/strong>warm, zon, vuur, temperamentvol, Jordaan, muziek<strong>, <\/strong>flamingo danser<\/p><p><strong>Doelgroep <\/strong>is de inwoners van Amsterdam en Madrid.<\/p><p><strong>Rol <\/strong>designer<br \/><strong>Datum: <\/strong>2022<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d7b5681 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d7b5681\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3133042\" data-id=\"3133042\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f653f72 elementor-align-right elementor-widget elementor-widget-button\" data-id=\"f653f72\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.pauladesign.nl\/#portfolio\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Portfolio &gt;<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Amsterdam &#8211; Madrid Fictieve opdracht (GMI) Tijdens mijn studie kreeg ik de opdracht om voor de expositie van 2022 een affiche te maken, waarbij de culturele band tussen de steden Amsterdam en Madrid zichtbaar wordt. Gezocht werd naar een nieuwe uitstraling voor de expositie in het jaar 2022, rekening houdend met wat de beiden steden &#8230; <a title=\"Amsterdam-Madrid\" class=\"read-more\" href=\"https:\/\/www.pauladesign.nl\/?page_id=250\" aria-label=\"Lees meer over Amsterdam-Madrid\">Lees verder<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-250","page","type-page","status-publish"],"_links":{"self":[{"href":"https:\/\/www.pauladesign.nl\/index.php?rest_route=\/wp\/v2\/pages\/250","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.pauladesign.nl\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.pauladesign.nl\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.pauladesign.nl\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.pauladesign.nl\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=250"}],"version-history":[{"count":61,"href":"https:\/\/www.pauladesign.nl\/index.php?rest_route=\/wp\/v2\/pages\/250\/revisions"}],"predecessor-version":[{"id":1198,"href":"https:\/\/www.pauladesign.nl\/index.php?rest_route=\/wp\/v2\/pages\/250\/revisions\/1198"}],"wp:attachment":[{"href":"https:\/\/www.pauladesign.nl\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=250"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}